Jun 23, 2008

Concept Development, Branding, Initial Thoughts

Day one:
What is furniture? Who is furniture? When is furniture? Where is furniture? Why is Furniture? I've tried to address some of these important issues in my submission.

What is furniture? It is everything around us. It is your bicycle, it is your bus ride to work, it is car, it is your plane ride.

Who is furniture? It is you and me.

When is furniture? It is NOW!

Where is furniture? Mostly at IKEA as far as I can tell.

Why is furniture? Because... Humans can't stand up for their entire lives.

Your friend-
double J

1 comment:

  1. thanks justin,

    we needed someone to really break it down and gives us the full philosophical meaning of our endeavor. we also needed a new direction in graphics. i look forward to some more great ideas